Here are a few shots from a recent photoshoot with BedJet. As you may know, I am the lead photographer and videographer at Hawke Media. This was an incredible opportunity to challenge myself and learn a lot about creative corporate photography with larger products.
We shot the setup on an 18'x18' cyclorama backdrop at Apex Studios in DTLA. My process involved using four Profoto strobes; one large 24"x36" source as a key light, one strip box source as a hair light, another strip box source as a highlight for the BedJet product, and another bare bulb strobe to the white ceiling for even spread (fill) over the bed and model. The easiest way I found to ensure even spread while still keeping the products and model from becoming over and under exposed was by using my trusty light meter. I use the Sekonic L-758C, as an incident meter to judge the light all over the bed. My meter read a solid f8 aperture over the entire bed, which means I was getting close to what I wanted. After some tweaking, I managed to figure out that the missing component was the strip box ensuring that the BedJet was being highlighted well. I moved the strip box in closer and bam, we were good to go.
For post production, quite a bit of work was done to ensure that the products were depicted as modern and trendy. I used the healing brush tool on the backdrop's floor, then desaturated the parts of the image that don't have colorful components to -70. This helped bring out an even more minimal and clean feel. Some compositing was necessary to fix art-direction mistakes on set, such as the pillows not being centered or creases in the materials. After this, I decided to do a complete backdrop replacement. I selected the bed, bedside table and accents, and put them on a separate layer. On a layer below I added a gradient to help further emphasize the clean and minimal feel.
MIDI2LR Mac Installation Tutorial
So a while ago I posted a tutorial on how I use MIDI2LR on my PC to help speed up my workflow. While anyone could technically follow the video and install MIDI2LR, it wasn't exactly a simple process for MAC users since I was only demonstrating on a PC. Now I have created a tutorial that shows exactly how Mac users can set up the Behringer X-Touch Mini Midi Controller exactly as I have. Check out the video below.
Learn to set up one or more Behringer X-Touch Mini controllers to interface with Lightroom in a similar fashion to the Pfixer Mini setup. Check out the YouTube video below for more information.
Thanks for checking out my video! I forgot to mention it in the video, but I have also included a PSD of the controller overlay that I created so you can tweak it to your own needs! I just printed it on sticker paper and cut out the design with an exacto knife and a straight edge.
If you have any suggestions or comments for the MIDI2LR app, I strongly suggest that you join the Google Group for the program here: https://groups.google.com/forum/#!forum/midi2lr
Vasquez Rocks with Celeste
It was a beautiful Saturday to get out and shoot. One of my old coworkers and friends, Celeste and I decided to take things out of the studio and into nature. What better place than the Vasquez Rocks in Agua Dulce, CA? I need to give a huge shout out to Celeste's cousin, Juliana, who joined us and provided the beautiful makeup artistry. All images were edited with Mastin Fuji 160NS and Mastin Portra 400 presets, with various tweaks. All images were shot with one of three lenses, either the Sigma 35mm f1.4 ART, the Sigma 50mm f1.4 ART, or a Canon 70-200mm f2.8L IS II. If you have any questions on how any of the images were created, feel free to comment, message me on Facebook or Instagram, or drop me an email. Enjoy!