Brian Lovelace | Los Angeles & Santa Barbara Wedding Photographer | Creative Digital Marketing using GIFs
Brian Lovelace is a Santa Barbara Wedding Photographer. Born & raised in the Santa Barbara area, Brian has always known
frasier sterling, fashion, pink, gold, sparkles, marketing, advertising, gold, top, festival, season, summer, gif creation, creative marketing, creative gif
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Engaging Digital Advertising

Engaging Digital Advertising

Here is an example of an engaging digital advertisement that I created using a combination of Photoshop & Permiere Pro. Since the most engaging aspect of the image is the sparkling, our marketing agency decided to exaggerate it with a light, and take multiple photos and make a gif out of it. From there I cut it out, and applied it out and put it on a color background to make it pop. For this engagement, the customer has been running a campaign called “Freak the Fest Out” to promote clothing to wear to festivals like Coachella and others. The content was delivered over multiple platforms, including Facebook, Instagram, Instagram Stories, and Snapchat. The average engagement increased and generated greater than usual commentary.

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