Brian Lovelace | Los Angeles & Santa Barbara Wedding Photographer | Art
Brian Lovelace.com is LA's Wedding Photographer. Brian commits himself to beautiful and memorable imagery, capturing the purest essence of your big day.
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Art

Here is an example of an engaging digital advertisement that I created using a combination of Photoshop & Permiere Pro. Since the most engaging aspect of the image is the sparkling, our marketing agency decided to exaggerate it with a light, and take multiple photos and make a gif out of it. From there I cut it out, and applied it out and put it on a color background to make it pop. For this engagement, the customer has been running a campaign called “Freak the Fest Out” to promote clothing to wear to festivals like Coachella and others. The content was delivered over multiple platforms, including Facebook, Instagram, Instagram Stories, and Snapchat. The average engagement increased and generated greater than usual commentary.

Learn to set up one or more Behringer X-Touch Mini controllers to interface with Lightroom in a similar fashion to the Pfixer Mini setup. Check out the YouTube video below for more information.

 

Thanks for checking out my video! I forgot to mention it in the video, but I have also included a PSD of the controller overlay that I created so you can tweak it to your own needs! I just printed it on sticker paper and cut out the design with an exacto knife and a straight edge.

Link to all software/profiles: https://drive.google.com/open?id=0ByDNbbCIn25ScEpDZnBxX1A3dUU

Behringer X-Touch Mini: http://amzn.to/2id7jmH

If you have any questions about setting up your controller, feel free to leave a comment below, or contact me on any of my social media outlets!

Facebook: https://www.facebook.com/brianlovelacephotography/
Twitter: https://twitter.com/blovelace
Email: brian@brianlovelace.com

If you have any suggestions or comments for the MIDI2LR app, I strongly suggest that you join the Google Group for the program here: https://groups.google.com/forum/#!forum/midi2lr

While getting home from work today, I bumped into my awesome neighbor, Kristo from the group Drop City Yacht Club. After talking a few minutes we decided to try and get a shoot going before sunset. Not wanting to go anywhere, we decided to jump our balconies and get onto our apartment complex’s roof to take some rooftop shots. This is result. If you have any questions on how any of the photos were shot or edited, be sure to shoot me a message on Facebook or Instagram, comment on this post, or drop me an email. Thanks for your support! kristo_rooftop_00025kristo_rooftop_00085kristo_rooftop_00049kristo_rooftop_00036kristo_rooftop_00099-Editkristo_rooftop_00139kristo_rooftop_00120

It was a beautiful Saturday to get out and shoot. One of my old coworkers and good friends, Celeste and I decided to take things out of the studio and into nature. What better place than the Vasquez Rocks in Agua Dulce, CA? I need to give a huge shout out to Celeste’s cousin, Juliana, who joined us and provided the beautiful makeup artistry. All images were edited with Mastin Fuji 160NS and Mastin Portra 400 presets, with various tweaks. All images were shot with one of three lenses, either the Sigma 35mm f1.4 ART, the Sigma 50mm f1.4 ART, or a Canon 70-200mm f2.8L IS II. If you have any questions on how any of the images were created, feel free to comment, message me on Facebook or Instagram, or drop me an email. Enjoy!

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First Pass

Contrary to what a lot of editors like to do in the first pass, I do all of my main adjustments in Lightroom, applying proper exposure and correcting hue/saturation/luminance to my desired look. Shooting and editing in RAW makes any kind of color correction much easier to do with less damage to your original image. Just make sure to keep your standard sharpening settings at their default; this will allow you to maintain detail throughout your editing. Sharpening always happens last! The image on the left is what my work looks like prior to any correction, while the right has all of the corrections made in my First Correction Pass. Let’s move on to the second pass.

Second Pass

This is where things get real. I get out of Adobe Lightroom and move on to Adobe Photoshop. Adobe makes this very simple by right clicking on your image and clicking “Edit In” then selecting your version of Photoshop. This is where I make sure that I get rid of stray hairs, skin blemishes, and do dodging & burning to ensure that the light is falling exactly as I envisioned on my model.

If you’re doing this, you’re going to want to create a New Layer and title it “Blemish Removal.” From there you’re going to take your healing brush, set it to 0% Hardness, “Aligned” and Sample Layers “Current and Below” so that you sample from your original image, not your empty layer. Use your Alt or Option Key on Mac and click the area next to what you want to remove. That’s it, just start painting away all of the hairs and skin blemishes. Use the Bracket keys on your keyboard “[   ]” to make your brush larger and smaller different sized blemishes. If you’re shooting on a solid background, I find that that Cloning Brush works better to remove stray hairs that are against the backdrop. Use the same Alt/Option+Click technique to sample an area next to the area that you’d like to fix.

Once you have finished that step, create a new layer and title it “Dodging & Burning.” Set this layer to the “Soft Light” blending mode. Press the “B” key on your keyboard to bring up the regular brush tool. Set your brush palette to Black & White (primary and secondary palettes) and change the opacity of your brush to around 5-8% depending on how much you want to lighten or darken your image. Once again, ensure that your Brush Hardness is set to 0% to get a nice, even blend. If your primary palette color is white, it will lighten your image and vice versa (black will darken). You can start to brush in your adjustments. Ensure to accentuate jaw lines using burning, and accentuate cheeks using dodging (white brush). You can easily switch between burning and dodging by using the “X” key.

Another thing I like to do is ensure that there is very little shine and blown out highlights on my subject’s face. The simplest solution that I have found to getting rid of shiny patches on faces is simply by using your regular brush tool. Go ahead and create a new layer. Title this layer “Skin Highlight Fix.” You need to select your brush tool by pressing “B” on your keyboard. Adjust your brush settings to 0% Hardness, Opacity to ~5%, and change the Brush Mode to “Darken.” Here is where it gets really easy! Just press the Alt or Option Key on Mac and click next to the area that is blown out. This uses the eye dropper to select the primary color of your brush. All you need to do from here is slowly start clicking over the shiny part of your subjects face and voila, your subject’s skin will look smooth and not shiny!

From here, if you’re working hand in hand with Adobe Lightroom, all you need to do is press Ctrl+S to save and all of your changes that you made in Photoshop will show up in Lightroom!

I’ll try to do some actual video tutorials in the future. I hope this helps anyone who is interested.

Final Before & After

Other Before & Afters

 

Wanderlust in heart and cameras in hand, my friend Nicole and I became curious of what happened to one of our favorite roads after the recent Sand Fire. Failing to check for any road closures, we decided to head up Little Tujunga Road, only to find out it was closed just before the Wildlife Waystation. Not letting anything get to us, we set up and took these awesome shots.

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