Brian Lovelace | Los Angeles & Santa Barbara Wedding Photographer | admin
Brian Lovelace.com is LA's Wedding Photographer. Brian commits himself to beautiful and memorable imagery, capturing the purest essence of your big day.
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For the last six months I have been dealing with crippling anxiety.

 

This has affected my work life, along with my relationships with friends, family, and coworkers. I feel the need to apologize profusely to all of my loved ones that I have hurt throughout this time of my life. The anxiety got to the point where I couldn’t look at my phone notifications or respond to even my closest friends, let alone work. The root of all of this anxiety was inherently my job as a staff photographer at a digital marketing agency. Handling multiple clients at a time, all the while being responsible for all internal content creation is not feasible in the amount of time allotted in a given week, especially with the time necessary to create top quality content. As of yesterday, I have made a very tough decision to leave a job that most people would consider a “dream job.” The fact is that I don’t believe that I would be fulfilled or happy doing anything other than working for myself and creating beautiful imagery for people that truly love the work that I produce. 

 

This is a breath of fresh air. Inhale. Exhale. Coming clean. A new era in life; an era of reflection, an era of growth, and an era of healing. I am looking forward to the adventures and growth I will experience over the coming months as I move on to the next chapter in my life.

 

I would like to take a moment to thank everyone who reads this for supporting my passion for photography and for understanding and helping me grow through tough times. Thank you.

 

Brian Lovelace

This past week I had the opportunity to create stunning new product photography at Hawke Media for a beauty company, Perlier. All images that have both a box and a product were shot separately and combined in Photoshop using advanced blending and masking techniques on adjustment layers. All photos were shot on a solid white bottom, with a 48″ Softbox in the background to highlight and create a natural drop shadow. A speedlight was used in the front, bounced off of two bounce boards to create a beautiful highlight on the front of the product. 

An interesting new integration that I have found is a program called Plotagraph. Essentially what Plotagraphs allow, is for a user to take a photograph and plot an animation onto it. This has a particularly cool use on images with water and hair. Here’s a photo of my fiancee that I took with my phone and converted into a Plotagraph.

 

 

After 40+ tireless hours of hand animating, I created a fully vectorized animation of the Hawke Logo. To do this, I tirelessly used the pen tool to rotoscope a stock video that I found of an *eagle* landing on a perch. The original video had to be tracked to ensure that our Hawk landed where it belongs on the logo. To do this I used the camera tracker tool and pick-whipped the tracking data to an After Effects camera. This, in essence, stabilized the footage, making the bird’s final resting spot track along with the “k” in Hawke Media. This made it so all I needed to do was animate the bird, hide the rotoscope video, and add in the logo. The great thing about working in After Effects and using the pen tool is the fact that the video is now future proof. If 8K video someday becomes the golden standard, this video can be resized and re-exported in 8K glory since it was created using vectors.

Here is the original video the Hawk was rotoscoped from:

Today I had the opportunity to create a couple of cool and creative GIFs that will help PortePlay by Conair launch and market their products. Check it out! 

Here is an example of an engaging digital advertisement that I created using a combination of Photoshop & Permiere Pro. Since the most engaging aspect of the image is the sparkling, our marketing agency decided to exaggerate it with a light, and take multiple photos and make a gif out of it. From there I cut it out, and applied it out and put it on a color background to make it pop. For this engagement, the customer has been running a campaign called “Freak the Fest Out” to promote clothing to wear to festivals like Coachella and others. The content was delivered over multiple platforms, including Facebook, Instagram, Instagram Stories, and Snapchat. The average engagement increased and generated greater than usual commentary.